A short self-study or classroom course (40-60 hours) for media studies students
and professionals working in advertising, journalism and other media-related
occupations. Cambridge English for the Media develops the communication skills
and specialist English language knowledge of media students and professionals,
enabling them to work more confidently and effectively. Covering a range of
media-related fields including newspapers, television, radio and marketing, the
eight standalone units enable students to concentrate on the areas that are most
relevant to them. As well as teaching specialist language, the course also
develops job-specific skills such as writing headlines, producing
advertisements, scheduling programmes and preparing a pitch. Authentic teaching
materials such as newspaper articles, adapted film scripts and blogs help
prepare learners for real working life. The course requires no specialist
knowledge on the part of the teacher and comprehensive teacher's notes are
available online. Cambridge English for... is a new series of short courses for
different areas of English for Specific Purposes. Written for professionals by
professionals, they combine the best in ELT methodology with real professional
practice. Other titles in the series include Engineering, Nursing and
Job-hunting.