The Culting of Brands: When Customers Become True Believers
An analysis of the process of branding offers insight into how companies
cultivate near-fanatical customer loyalty, identifying the commonalities between
cults and corporations that use cult-branding techniques, and explaining how
marketers and business leaders can attract and retain consumer population
segments as well as loyal employees. 35,000 first printing.
cultivate near-fanatical customer loyalty, identifying the commonalities between
cults and corporations that use cult-branding techniques, and explaining how
marketers and business leaders can attract and retain consumer population
segments as well as loyal employees. 35,000 first printing.
Adatlap
| Ár: | 14.499 Ft |
| Könyvkereső: | Szakkönyv |
| Feladás dátuma: | 2025.07.06 |
| Eddig megtekintették 1 alkalommal | |
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